Competitive intelligence is the process to define, gather, analyze, and distribute intelligence about products, customers, competitors, and any aspect of the environment needed to support corporate making strategic decisions about their organizations.
We will help organizations track competition; understand market dynamics, monitor competitors’ performance, and design sales and marketing strategies.
Some of the segments are:
- Competitor Assessment
- Portfolio Analysis
- Pricing Research
- Competitor Benchmarking
- Concept Testing
Benefits of Competitive Analysis
- A consumer of the launch of a new product or service sees the prime advantage to a business in undertaking concept testing in easier and greater acceptance.
- Secondly the time, labor and effort on account of limited market research, including marketing and growth resources can be effectively channelized in the development of the new product.
- A broader analysis and evaluation of the promotional, packaging, advertising, and strategic concepts becomes feasible.
Get in touch with us for a competitive analysis report.