Guerrilla Marketing

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We consult guerrilla-marketing strategy to get more customers online. Guerrilla marketing was originally a promoting strategy in which affordable, as well as the use of graffiti, sticker, bombing, flyer, posting, were utilized in a localized fashion to draw attention to an idea, product or service. The strategy was initially used by small and medium-sized business however it is increasingly being adopted by big business. Moreover, it is affordable as a result of considered only a restricted variety of frames and much extensive production the campaign was not costly. Also, goodwill of the campaign did not bring any tangible benefit. The idea of guerrilla marketing rises from an unconventional system of promotion that relies on patience, energy and imagination rather than a big advertising budget. Typically, Guerrilla marketing campaigns are surprising and unconventional potentially interactive with consumers target in surprising places.

The objective of guerrilla marketing is to create a unique, eye-catching, witty, engaging and thought proving construct.

Guerrilla marketing Strategy

  • Grassroots marketing and astroturfing disguising company messaging as an authentic grassroots movement.

  • Street or tissue pack promoting hand-to-hand marketing

  • Wait marketing presented when and where customers are waiting like office premises, hospitals, urinals, transportation, public places and petrol station.

  • Internet marketing having a presence on sites subliminally encouraging its users thereby creating “buzz” through a combination of viral and undercover selling.

Ten types of Guerrilla marketing

  • Viral marketing

  • Undercover marketing

  • Alternative marketing

  • Presence marketing

  • Ambush marketing

  • Ambient marketing

  • Experiential marketing

  • Forehead marketing

  • Presume marketing

  • Wild Posting

Get in touch with us for the creative marketing campaign.  

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We are very thankful to Velox Consultants for designing such a wonderful mechanism for us to reach our target audience.

Kap Academy
Himanshu Shah
KAP Academy

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