India's cloud kitchen industry is set to surpass US$1 billion by the end of 2022. Indians order food significantly less frequently than other countries, with an average of 5-7 times per month compared to China (23), the US (30+), and Singapore (45-50).
Using the right tools for digital marketing is key. Training and monitoring the machine's performance is crucial, as it learns like a human.
The organized food business is worth US$ 48 billion, with food delivery valued at US$ 15 billion. The government supports the industry's growth with various initiatives, including relaxed FDI norms and investment in food testing infrastructure.
Market Research Market research is a great way to tweak your marketing strategy to meet the market's needs. How you go about it may differ from business to business. Market research is a key factor in maintaining competitiveness over competitors.
The wide usage of Internet-inspired marketing experts to have a new look at the well-known 4Ps by MacCarthy. The product, Price, and Place Promotion are the basis and will always be considered. However, they are now supplemented by the S.A.V.E. model by Eduardo Conrado, Senior Vice President of Marketing and I.T. at Motorola Solutions—a New Marketing Mix Solution.