Indian MSMEs, which employ millions of people and contribute 30% of the country's GDP, are the backbone of the economy and encompass industries like pharmaceuticals, technology, electronics, textiles, petrochemicals, and automobiles. Many, nevertheless, have trouble competing and growing. Market research helps SMEs develop strategies for long-term success by offering insightful information about trends, competition, and demand.
In 2024, market intelligence is evolving with AI and ML, real-time insights, predictive analytics, and ethical research. These trends enhance data security, predictive capabilities, and inclusivity. Velox Consultants leverages these advancements to provide clients with actionable insights, driving strategic growth in a dynamic market.