The future of disruptive marketing in consumer packaged goods seems to have not received much attention lately. Nevertheless, businesses must start taking action today.
Using the right tools for digital marketing is key. Training and monitoring the machine's performance is crucial, as it learns like a human.
AI is being used in FinTech, primarily through GPUs and CPUs with high capabilities. The banking industry is undergoing a global transformation.
Household and Personal Care comprise 50% of the market, followed by Haircare at 23% and Food and Beverages at 19%. India's online users are projected to reach 850 million by 2025, and the retail market is expected to reach US$1.1 trillion by 2020.
India's textile industry is booming with abundant raw materials, skilled labour, and government support. The market is expected to reach $250 billion by 2019, contributing 4% to India's GDP.
AWARE Customer behaviour Customers are passively exposed to a long list of brands from experience, marketing communications, and advocacy of others. Possible customer touch points Learn about a brand from others Inadvertently exposed to brand advertising Recall experience Key customer impression I know APPEAL Customer behaviour Customers process the messages they are exposed to.
Cult Brands prioritize customer needs and achieve unprecedented loyalty. They command premium prices and attract new customers faster than competitors. The Seven Golden Rules of Cult Brands include differentiation, courage, fun, listening, tribal imperative, openness, and freedom.
The organized food business is worth US$ 48 billion, with food delivery valued at US$ 15 billion. The government supports the industry's growth with various initiatives, including relaxed FDI norms and investment in food testing infrastructure.