AI is being used in FinTech, primarily through GPUs and CPUs with high capabilities. The banking industry is undergoing a global transformation.
Household and Personal Care comprise 50% of the market, followed by Haircare at 23% and Food and Beverages at 19%. India's online users are projected to reach 850 million by 2025, and the retail market is expected to reach US$1.1 trillion by 2020.
India's textile industry is booming with abundant raw materials, skilled labour, and government support. The market is expected to reach $250 billion by 2019, contributing 4% to India's GDP.
Steel production increased by 6.3% in August 2017. India is the 3rd largest producer, with plans to double production by 2031. Demand is high in construction, auto, and consumer durables.
Renewable energy will make up 52% of electricity by 2050. India aims for 175 GW of renewable energy by 2022, with hydropower being the largest source. Battery storage will be more affordable, with Li-ion batteries costing 54-61% less by 2030.
AWARE Customer behaviour Customers are passively exposed to a long list of brands from experience, marketing communications, and advocacy of others. Possible customer touch points Learn about a brand from others Inadvertently exposed to brand advertising Recall experience Key customer impression I know APPEAL Customer behaviour Customers process the messages they are exposed to.
Cult Brands prioritize customer needs and achieve unprecedented loyalty. They command premium prices and attract new customers faster than competitors. The Seven Golden Rules of Cult Brands include differentiation, courage, fun, listening, tribal imperative, openness, and freedom.
The organized food business is worth US$ 48 billion, with food delivery valued at US$ 15 billion. The government supports the industry's growth with various initiatives, including relaxed FDI norms and investment in food testing infrastructure.
Domestic tractor sales are expected to grow by 16%-18% in fiscal 2017, despite demonetization's impact. October saw a record 44% rise, but sales were affected in November due to cash drying up. Maharashtra, Madhya Pradesh, and Uttar Pradesh are expected to drive demand.
Telecom India is currently the 2nd largest telecommunication market with the third-highest internet users worldwide. India’s telephone subscriber base expanded at a CAGR of 19.96%, reaching 1058.86 million during FY07–16. In March 2016, total telephone subscriptions stood at 1,058.86 million, while teledensity was 83.36%.
Market Research Market research is a great way to tweak your marketing strategy to meet the market's needs. How you go about it may differ from business to business. Market research is a key factor in maintaining competitiveness over competitors.
The wide usage of Internet-inspired marketing experts to have a new look at the well-known 4Ps by MacCarthy. The product, Price, and Place Promotion are the basis and will always be considered. However, they are now supplemented by the S.A.V.E. model by Eduardo Conrado, Senior Vice President of Marketing and I.T. at Motorola Solutions—a New Marketing Mix Solution.