A neobank is a type of bank that operates entirely digitally, without physical locations. It is primarily managed through mobile and web applications, offering a more personalized and user-friendly banking experience than traditional banks. However, the range of services offered by neobanks could be improved in comparison.
COVID-19 has slowed down B2B and D2C industries worldwide, creating a new normal. Wearables, food tech, AgriTech, smart utilities, automotive technology, and infrastructure are filling the market gap.
The future of disruptive marketing in consumer packaged goods seems to have not received much attention lately. Nevertheless, businesses must start taking action today.
Using the right tools for digital marketing is key. Training and monitoring the machine's performance is crucial, as it learns like a human.
Household and Personal Care comprise 50% of the market, followed by Haircare at 23% and Food and Beverages at 19%. India's online users are projected to reach 850 million by 2025, and the retail market is expected to reach US$1.1 trillion by 2020.
India's textile industry is booming with abundant raw materials, skilled labour, and government support. The market is expected to reach $250 billion by 2019, contributing 4% to India's GDP.
Steel production increased by 6.3% in August 2017. India is the 3rd largest producer, with plans to double production by 2031. Demand is high in construction, auto, and consumer durables.
AWARE Customer behaviour Customers are passively exposed to a long list of brands from experience, marketing communications, and advocacy of others. Possible customer touch points Learn about a brand from others Inadvertently exposed to brand advertising Recall experience Key customer impression I know APPEAL Customer behaviour Customers process the messages they are exposed to.
Cult Brands prioritize customer needs and achieve unprecedented loyalty. They command premium prices and attract new customers faster than competitors. The Seven Golden Rules of Cult Brands include differentiation, courage, fun, listening, tribal imperative, openness, and freedom.
The organized food business is worth US$ 48 billion, with food delivery valued at US$ 15 billion. The government supports the industry's growth with various initiatives, including relaxed FDI norms and investment in food testing infrastructure.
Domestic tractor sales are expected to grow by 16%-18% in fiscal 2017, despite demonetization's impact. October saw a record 44% rise, but sales were affected in November due to cash drying up. Maharashtra, Madhya Pradesh, and Uttar Pradesh are expected to drive demand.
Telecom India is currently the 2nd largest telecommunication market with the third-highest internet users worldwide. India’s telephone subscriber base expanded at a CAGR of 19.96%, reaching 1058.86 million during FY07–16. In March 2016, total telephone subscriptions stood at 1,058.86 million, while teledensity was 83.36%.